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Social media data restrictions are the 'elephant in the room'

Sophie Curtis | Feb. 25, 2013
Law firm Kemp Little says organisations need to start taking more responsibility for the data they are handling

Kemp Little recommends that any organisation that is planning to extend their use of social media data should keep the legal department in the loop and ensure that social media data is kept separate from other data.

Above all, they should not rely on developers or agencies to stick within the rules, because the people developing the applications tend to be focused on providing the best functionality, rather than ensuring compliance with legal regulations.

This is a job for whoever's brand is on the line.

 

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