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Singaporeans prefer Web groceries

Madura McCormack | Aug. 30, 2012
Convenience pushes more Singaporeans to stock their fridges online

It looks like more Singaporeans are trading in physical baskets for the online shopping cart.

In a report released by survey company Nielsen on 28 August, three out of five Singaporeans have gone online looking for grocery deals.

With a sample size of 500 online consumers in Singapore, the survey [titled the Nielsen Global Survey of Digital Influence on Grocery Shopping] confirms that Singapore surpasses Asia Pacific when it comes to looking for deals online at 58 percent.

The report notes that looking up product information, coupons and price comparison are popular online grocery shopping activities.

Managing director for Nielsen Singapore stated that although not as prevalent as other [online shopping] categories, there are many opportunities for marketers to identify and engage consumers. This is further supported by the statistics, with 41 percent of respondents claiming they have purchased at least one grocery product in the last month.

With the apparent surge in Web grocery shopping, it's time for physical supermarkets to start stocking their cyber shelves.


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