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Singapore brands interact more on social media

Anuradha Shukla | May 11, 2015
Latest updates for the index measuring social care by brands across social media.

Singapore brands take more care of customers on Facebook & Twitter, according to social media analytics and optimization company, Socialbakers.

Singapore's telecom and airlines have become the leading industries on Socially Devoted- the index measuring social care by brands across social media.

Two brands Starhub and Singtel from telecom industry led with high response rates of 98.56% and 96.87% respectively.

The third place was taken by Singapore Airlines with a response rate of 87.25%.

"We've seen a lot of positive change this quarter as brands really worked hard to improve their overall response rates, as well as reduce their average response times," said Rainbow Cheung, from Socialbakers. "It's encouraging to see brands really striving to engage more effectively with their audiences and customers on Facebook and Twitter."

Asia Pacific brands

Telkomsel (98.35%), KLM (99.55%) and Robi Axiata Limited (98.28%) are few Asia Pacific brands that have been climbing the ranks this quarter.

In Australia, Optus ranked sixth in the world for social care on Facebook. Other Australian brand pages in top global lists are Jetstar (Airlines), Country Road (Fashion) and Nestle (FMCG).

In Indonesia's Telkomsel took over the top spot in the global ranks by adopting a specific approach of reducing ignored questions over the past quarter. Telkomsel also improved its response rate which boosted its overall ranking.

Indonesia's major airline, Garuda Indonesia was one of the world's fastest brands to respond to queries on both Facebook and Twitter. Chevrolet, Prenagen World and Tokopedia are few other brand pages from

Indonesia in the top global lists by Industry for Social Care on Facebook.



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