Burpple, a digital guide to eating places in Singapore and Kuala Lumpur, announced on December 1, 2015 that it will receive up to US$6 million (S$8.4 million) in funding from Tembusu Partners, SPH Media Fund and Triumph Capital to strengthen its existing market position and to aid its expansion into other "gourmet capitals" in Asia.
Launched in 2012, Burpple is a mobile app and website that helps users decide where to eat based on recommendations from other food-lovers and Burpple editors.
According to a media statement, Burpple will use the funds to enhance its existing features, introduce complimentary dining services and hire engineers and product development staff as it prepares for a regional roll out.
Earlier this year, Burpple launched an online service to help F&B owners expand their reach by connecting with its users. More than a thousand F&B owners have signed up for the Burpple for Business service, which will be further improved using the funds.
Dixon Chan, co-founder and CEO of Burpple, said, "We are well positioned to match consumers to restaurants as our users are the very ones recommending the joints to other users. This is different from restaurants telling you themselves that they have the best food and that you should give them a try."
Andy Lim, Chairman of Tembusu Partners, added, "Consumers are always looking for recommendations for the best eating places. Burpple's unique platform which localises food discovery, has made a name for itself in the few years that it has been in business. We are glad to be able to play a part in their next phase of growth."
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