At long last, some of the new top-level domain names (TLDs) are finally becoming available to website owners. The new extensions, which are more descriptive alternatives to the traditional .com and .co.uk endings, were originally announced back in July 2013.
1&1 has launched seven new domain name extensions including .bike, .plumbing and .clothing, all of which are available for registration.
The new domain suffixes are just a few of the hundreds that will be introduced shortly. As well as helping visitors to know what to expect from a website, the TLDs will also help businesses to secure their online brand by registering multiple domain names, not just .com or .co.uk.
Customers that have pre-registered these domains with 1&1 will, of course, be given registration priority as the new gTLDs go live.
Registration of .BIKE, .SINGLES, .CLOTHING, .GURU, and .PLUMBING is £29.99 per year (exc VAT), and .VENTURES and .HOLDINGS can be registered for £49.99 per year (exc VAT).
Robert Bodill, CEO of Jyrobike, was one of the first to snap up a .bike TLD. "In the midst of a rebrand, having changed everything from our company name to our web address, we are continuously reviewing our digital strategy and seeking ways to strengthen and protect our online brand identity."
"Our new .bike domain has helped us in doing that. It's the small things you see. Firstly, all terms relating to our business can help increase our search engine success. Secondly, by having a business sector specific ending, we can simply communicate JYRO.BIKE. It looks clean, sounds great and is easy to remember! Our customers will be able to find us quicker online."
You can find more information on the new TLDs on 1&1's website.
Sign up for CIO Asia eNewsletters.