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Scroogled dents Google's reputation, claims Microsoft

Gregg Keizer | March 8, 2013
One of several ways Microsoft measures results of its attack campaign.

comScore's search statistics -- the focus of the first Scroogled last November -- showed that Google increased its share by three-tenths of a percentage point to 67% in January, recouping an identical decline in December. Meanwhile, Microsoft's Bing grew its share by two-tenths of a point in January, ending that month with 16.5%, atop a one-tenth of a point increase in December.

Put in plainer words, 2012's Scroogled failed to move the needle on Google's search share. And while it may have played a part in the two-month boost to Bing, Microsoft's gains came at the expense of Yahoo, and AOL, not Google.

There are no similar numbers available for possible share changes in Gmail, and other email services since Scroogled's latest debuted last month.

The ultimate metric, however, may be whether Microsoft continues the campaign. On that note, Weitz was definitive. "We'll keep doing this as long as Google keeps 'scroogling,'" he said.


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