Online shopping market Qoo10 has partnered with 7-Eleven to extend a cash payment option to target about 900,000 Singaporeans aged 18 to 54 earning US$24,000 (S$30,000) without credit cards.
The additional payment option is expected to capture new customer segments, raising the existing non-credit payment option - including Paypal - from 30 percent to 40 percent.
Asil Turk, commercial head of Qoo10 Southeast Asian Business Division, said this unparalleled partnership is part of the company's expansion strategy to enhance user experience.
"Qoo10 has just celebrated its third birthday with 900,000 members and we hope to hit the one million member milestone with the addition of the 7-Eleven payment option," he said.
With the convenience chain's round-the-clock island-wide network, Qoo10 offers shoppers the convenience to make payment anywhere and anytime of the day.
Shoppers will have the liberty of five working days to complete the payment - ranging between S$5 (US$6.16) to S$500 (US$616) - at any of the 500 7-Eleven stores evenly distributed across the island, otherwise the order will be cancelled thereafter. The payment will prompt a synchronised system that alerts Qoo10's merchants to complete the delivery.
The e-commerce site currently operates in Singapore, China, Hong Kong, Japan, Indonesia and Malaysia.
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