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Pros and cons of selling on Amazon, eBay and Etsy

Jennifer Lonoff Schiff | Oct. 21, 2014
E-commerce business owners and digital marketing experts discuss the pros and cons of selling on Amazon, eBay and Etsy vs. selling on a standalone site -- and why it can pay to do both.

Selling via an online marketplace and your own site
Or, like many business owners, you could do both. That is, have a standalone ecommerce site and sell on Amazon, eBay or Etsy (or another marketplace).

"I think it's smart for any new online seller to start off on marketplaces to learn the business and get your feet wet," says Kawula. "Afterwards I strongly believe you need to create your own website."

"When we first started, we really didn't have any experience with building a website so we took a shortcut and set up an Etsy shop," says Chai. "This allowed us to generate sales and income via Etsy while we simultaneously worked on building our site," she explains. "Now, we see both platforms as playing an equally integral role: The Fleet site is home base for our loyal customers to receive updates, browse new items and take advantage of sales and promotions while the Etsy shop acquires fresh buyers that hopefully are eventually converted into Fleet site users for future orders."

The bottom line: "Having your own ecommerce site allows you to have more control over your brand, products, pricing and promotions," says Vosika. But "at the end of the day, it's important to be visible wherever your customer is likely to look for your product, so I see all these channels as complimentary."


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