Given both teams’ records for the last several years, the broadcast itself is really the most interesting thing here. Though the NFL has said it hasn’t decided whether or not it will partner with a streaming service provider for future games, this experiment clearly indicates the league is finally making steps toward finding an over-the-top distributor for its games.
And that’s good news. Super Bowl streaming set another record this year, with 1.3 million people watching Super Bowl XLVIV through NBC’s web stream instead of on TV. While that represents just a tiny fraction of all Super Bowl viewing, it shows that there is an audience willing to embrace alternatives. If the Oct. 25 event is deemed a success, perhaps the NFL will make a more serious commitment to live streaming and set a new bar for broadcasting sports in the 21st century just as it did in the 20th.
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