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Prepare your business for Facebook mobile ads

Angela West | Feb. 7, 2012
Facebook's IPO has revealed one of its greatest weaknesses: the need to monetize its increasingly mobile user base through advertising. Speculation has been rife about how Facebook plans to solve this problem, which future stockholders will want addressed.

4. Luring More Facebook Users Toward Mobile

While it is true that Facebook's mobile user base is growing at a rapid pace and now comprises at least half of its users, that still represents almost 50 percent of its user base that isn't mobile. If Facebook starts selling mobile ad space, it should entice current users to start using Facebook on the go. Its location features already encourage users to tell people about their locations through sharing their locations through their status messages, or through checking in friends next to them at a particular location.

Optimization tip: Optimize your website for mobile viewing. You can also use a resource that Google developed for this purpose,, to make your site look better on a smartphone or a tablet.

5. Offering Mobile Ads to Current Advertisers First

Facebook will probably announce mobile ads at the same time for everyone, but it's safe to say that you're more likely to find a notice about them in your inbox if you're a current advertiser.

Optimization tip: If getting the jump on your competition is important to you, you'll want to be the first to know about Facebook's mobile ads. Most business owners don't have the time to scan tech blogs daily, so setting up a small, inexpensive campaign on Facebook once you've created a page will get you onto its radar. Who knows, Facebook may even offer a promotion to entice you into mobile ad territory.


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