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PLDT and Smart jointly offer shared data plan to Filipinos

Adrian M. Reodique | May 19, 2016
The PLDT-Smart Shared Data Plan was named as the best project in the Leadership Category of the 2016 CIO Asia Awards for its novelty.

Success factors of the initiative

The tight knit collaboration between PLDT's and Smart's teams and the unwavering support from the senior leadership was key to the implementation of this project. "Inherently, there are constraints in the existing application landscape such as multiple instances and legacy platforms that need to be quickly overcome for an initiative of this nature to happen within the timeframe needed. So we needed to figure out how to bring the two sets of architecture together to form a converged ecosystem." said Yip. It is only by doing so will the companies be able to continue delivering efficient services to their existing subscribers for the Shared Data Plan project, she added.

"Thanks to everyone's support, we were able to ensure that we didn't miss our delivery dates. This is important as it's not just a one-time delivery, but a phased one," said Beng Pama, Head of IT-Home Business Systems at PLDT.

The project would not have been successful without the strong support from both companies' management teams. "Understanding that the project is complex but will deliver very high value in return, PLDT and Smart management teams gave their 100 percent support in terms of resources and guidance. This enabled us to fast-track the delivery and eliminate constraints," said Rica Abarintos, Product Development Manager at Smart. 

Yip added that having a clear vision also contributed to the success of the project, while helping both companies to further cement their status as the leader in digital and mobile. By having a defined vision, both organisations ensure that the projects they undertake are aligned to business goals. 

A step closer to its goal

Even though it has been less than a year since the commercial launch of the Shared Data Plan, the initiative has already presented new revenue opportunities for both PLDT and Smart to explore. For instance, since the plan will encourage more users to consume mobile data, Smart has prepositioned a range of digital services it calls 'Smart Life'. The services aim to enable subscribers to use their smartphones not only for connectivity, but also for movies, games, music, shopping, entertainment, travel, urban conveniences, and financial services. 

Besides that, Smart and PLDT are planning to roll out an initiative that would enable a subscriber to share data with other individuals who are not from the same family, said Yip. 


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