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Outbrain expands into Asia

Zafar Anjum | Aug. 16, 2013
Content discovery services company launches regional HQ in Singapore

Announcing its expansion into Asia, Outbrain has officially launched its headquarters in Singapore.

Outbrain might not be well-known in Asia, but it is a leading content discovery platform in North America and Europe.

Through personalised content recommendations across a global network of premium publisher sites, Outbrain enables publishers, brands and marketers to amplify their content and reach highly engaged audiences. It is currently installed across a global network of over 100,000 sites, including CNN, Fox News, Hearst, Rolling Stone, US Weekly and Fast Company. Outbrain currently serves more than 10 billion page views and has an estimated reach of 378 million unique visitors per month globally, with over 400 million page views in Asia.

New in Asia

Outbrain is almost six months old in Asia. It stated its Asian operations from an office in Sydney and now has an office in Singapore, staffed with three employees.

The company is already serving big clients in the region such as the Times of India in India and Channel NewsAsia in Singapore. The platform has already been launched with over 80 premium publishers in the Asian region.

"Outbrain is about putting users first and our mission is to help readers discover interesting and trustworthy content, which then translates into a win-win scenario for publishers and brands alike," said Anthony Hearne, Regional Manager, Outbrain Asia.

Anthony Hearne heads up the Asian operations for Outbrain out of Singapore. He has spent the past 20 years working in various marketing functions across agency, client and publisher businesses.


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