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Oreo the big social media winner during Super Bowl

Sharon Gaudin | Feb. 5, 2013
Walgreens and Tide were also quick thinkers, taking advantage of games power outage.

Cable channel AMC, which was airing a Walking Dead marathon at the same time that the Super Bowl was on also jumped on the power outage to try to draw some viewers away from the game. AMC tweeted, "Just want to point out, there's a marathon of #TheWalkingDead on right now, too. soooo..."

Entergy New Orleans Inc., the power utility for the city hosting the Super Bowl, also turned to Twitter -- for damage control.

"We are working with Superdome officials to troubleshoot the issue. Power is being provided to the building," the utility tweeted. And then Monday afternoon, it tweeted, "Until the investigation is complete, any statements on possible causes of the outage are just speculation."

Individual users also took to Twitter to either vent their frustrations or to crack jokes while the game was on hold.

"Can everybody at the game just download a flashlight app to their phones now?" tweeted @robpegoraro.

And @portentint tweeted, "OK, so what's the protocol for this? Do they eventually play out in the parking lot? #superbowl"


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