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One out of four Americans not online in '12

Sharon Gaudin, Sharon Machlis | Feb. 5, 2014
Rural, poorer Americans still need Internet access.

Regarding smartphone usage, the report showed that 45.3% of Americans 25 and older used smartphones in 2012. That means more than half of American adults did not use smartphones two years ago.

"Smartphones have exploded in popularity, driven by the increased utility and much lower prices on the phones and service plans," Moorhead said. "I am expecting the connectivity numbers to rise in the next five years as prices decline and service levels improve... I believe the Internet connectivity numbers will then increase via smartphones, as even the entry phone will have 3G access."

Gottheil also sees the smartphone market as one that is continually growing. "I imagine the cost of data services is the big factor here," he said. "If we can come up with more bandwidth-conservative approaches and lower price tiers, we'll have more smartphones."


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