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No, YouTube, the world does not want to pay for music videos

Evan Dashevsky | Oct. 25, 2013
YouTube is reportedly considering a pay service to watch music videos. Here's why they shouldn't do that.

So that strategy would likely necessitate a radical new YouTube policy that would cloister music videos behind some kind of digital wall. If this was the case, it would open the doors to the other Web video services (the Vimeos, Daily Motions, or the artist-curated Soundhalos of the world) to become the new go-to source for music videos. It all seems like a no-win for YouTube.

Music videos were once vital vehicles for expanding notions of culture, fashion, and politics. And perhaps they can be again. But no one is going to pay for access to them.


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