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Nextdoor, your neighborhood social network, buddies up with New York City

Caitlin McGarry | June 17, 2013
Social networking site Nextdoor recently launched an iOS app and is partnering with city governments to share neighborhood alerts.

Slow and steady
Nextdoor isn't actively looking for new neighborhoods to add, which is why its growth has been slow and organic. If your neighborhood doesn't have a place on the network when you sign up, you can create the page for it. There's a catch, though. You have to invite nine neighbors to sign up. Once they're in, there's a neighborhood.

Nextdoor is kind of like a message board where you can post in different areas. In my Nextdoor neighborhood, crime alerts and recommendations are the hot topics. You can find dog walkers, dry cleaners, new restaurants to try, an apartment to rent, or learn about smartphone snatchers that are following ladies home at night. These are pieces of information you can probably find on several different websites, but not in a centralized spot tailored to your location.

More than 14,000 neighborhoods in all 50 states are on Nextdoor, from rural areas to major cities. Not surprisingly, San Francisco (Nextdoor's home base) has the highest penetration, with 97 percent of the city's neighborhoods on the network.

Tolia said the government partnerships typically arise when the network has reached critical mass in a specific city. The neighborhoods grow based on word of mouth, and then Nextdoor sends its reps to the city to educate people on how to use it. That's the plan for NYC.

Next up for Nextdoor is an Android app in the next month or two. After that, the world: Nextdoor plans to go international by the end of the year.


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