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New social network aims to find news tech pros really care about

Kristin Burnham | Sept. 22, 2015
Exclusive social sharing site Quibb gives technology professionals a space to connect with likeminded users to find, share and comment on industry-specific content.

Similar to Facebook, each item in your feed is actionable: You can like, comment on and tweet links that are shared via buttons below the piece of content. You might also see, “X person checked this out,” which indicates that your connection clicked the link. For content you share with others, Quibb will show you who looked at it, their title and where they work, which MacPherson says is one way it differentiates itself from sites like Twitter and LinkedIn.

“Sometimes sharing content on Twitter or LinkedIn is like yelling into a black hole—you might see that five people clicked a link, but who are those people and do I care that they looked at my content?”she says. “Quibb shows you the names and the job title and company for the people who look at your content. That level of granularity on feedback makes it feel a lot more relevant.”

All your actions on Quibb are public —there are no privacy settings. That means that links you click might show up as activity in your followers’feeds. MacPherson says that while a few users have voiced their desire for privacy settings, it hasn’t been an issue for most.

“You’re viewing content related to work, so it’s nothing embarrassing,” she says. “But you might want to stay away from sharing or clicking content about quitting your job gracefully or what to do if you fail to raise a round of funding for your startup.”

While sharing, commenting on and reading content is at the heart of the site, there are a few other features worth mentioning. Clicking the “Write a post” button lets you create a post that’s shared with your followers. MacPherson says that most people use this feature to ask their followers a question or for advice.

There’s also the capability to direct message someone you’re following: Visit their profile, and type your message into the box below their bio. Note that these conversations are public. In addition, you can search for particular people or content on a specific topic by using the search bar in the main menu.

All Quibb members are subscribed to a daily email digest of the top links that were shared. While the frequency might turn off some users, MacPherson says it’s actually a popular feature, with a 40 percent open rate. You can unsubscribe from the daily digest by visiting Settings > Email notifications.

MacPherson is hopeful that Quibb will continue to grow as it remains focused on cultivating its community. “There’s a lot of content out there, and there’s a shift toward individuals as the curators,” she says. “Quibb, I hope, will help people find the content that matters most to them in their role and profession.”


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