(L to R): Simon Dunlop, Founder, Bookmate, Andrew Baev, Managing Director, Bookmate and Mr Michael Sim, Lead Futurist, i3 (Innovation, Investment, Incubation), StarHub at the launch of Bookmate - the social ebook reading service – in partnership with StarHub in Singapore on December 17.
A new social ebook reading service, Bookmate, has been launched in Singapore today. The service has been launched in collaboration with Singapore telco, StarHub.
This announcement also marks Bookmate's first foray into Asia-Pacific.
Bookmate is a subscription based social e-reading service with offices in London, Moscow and Singapore. With more than 1.5 million active users and over 500,000 titles in 9 languages, Bookmate brings readers, authors, publishers, brands and distribution partners together
Available at a flat monthly fee, the service offers books from major publishers such as HarperCollins, Head of Zeus, Profile Books, Serpent's Tail and others.
"Our mission is to make reading easy, accessible and fun for everyone with a smart phonem" said Simon Dunlop, Founder of Bookmate. "By expanding into Singapore, we have made a significant first step in increasing Bookmate's footprint in Southeast Asia and thanks to our partnership with StarHub and their highly engaged customers we will be able to reach millions of new readers."
"Through our partnership with Bookmate, local readers can now enjoy unlimited access to Bookmate's vast collection of ebooks through its comprehensive association with leading publishers," said Michael Sim, Lead Futurist-Entertainment of i3 (Innovation, Investment, Incubation), StarHub.
Bookmate's move into Singapore follows its agreement with HarperCollins, announced earlier this year, which saw Bookmate add hundreds of new authors to the service.
The Bookmate service offers customers three subscription tiers - Free, Standard and Premium. The Standard tier costs SGD 9.98/month and provides hundreds of thousands of fiction and nonfiction titles.
The Premium tier at SGD 15.98 /month adds on thousands of business and professional books, such as Donald Trump's "Think Big", Benjamin Graham's classic "The Intelligent Investor", the full "Collins Best Practices" and Economist series, and "Freakonomics" by Levitt & Dubner.
Through the partnership between Bookmate and StarHub, StarHub Hub iD users can enjoy an introductory rate of SGD 8/month for the Standard Tier, and SGD 14/month for the Premium tier. Registration for a Hub iD is open to all at www.starhub.com/hubid.
It was also announced that from now till 23 December, the first 500 customers who register online at www.bookmate.com will enjoy full access to all ebooks on the Standard tier free-of-charge for 30 days.
The Bookmate app, available for free download on Apple App Store and Google Play, includes a social feed that allows users to follow their friends, favourite authors and celebrities on Bookmate, while also sharing their favourite books and passages. The service is also available through a supported web browser.
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