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Music social networks that work

Michael Gowan | Sept. 28, 2012
Music is more fun when you share it. For music fans, nothing beats the bragging rights of showing off your latest obscure musical find or enthusiastically debating the merits of, say, “Gangnam Style.”

Music is more fun when you share it. For music fans, nothing beats the bragging rights of showing off your latest obscure musical find or enthusiastically debating the merits of, say, Gangnam Style.

With the boom in free streaming-music services, its easier than ever to share what youre listening to and sample from your friends playlists.

But just because you can share music doesnt mean you will. Just ask Apple, which is set to shutter its music social network Ping on September 30. But where Ping failed, others march bravely forward. Check out these ways to share and find new music.

In network

Odds are, you already have a social network, whether thats Facebook, Twitter, Google+, or some combination thereof. Thats the best place to start being social with your music.

Begin by following your favorite artists. This is an easy way to connect with friends who like the same music. On Facebook, the artists you like appear in your profile; and when you visit an artists page, you see other friends who like the same artist. Also, many artists use their connections to help promote artists they like, many of whom you may not have heard of before.

Your friends and followers constitute a ready-made network, though not all of your friends may want to hear all your musical thoughtsand vice versa. I use Facebooks list feature to create a custom list that contains only friends who generally post about music. This allows me to send posts only to these people; also, I can quickly filter posts from these friends when Im focused on music.

Facebook pages for radio stations offer another great social opportunity. These pages bring together people who may not be friends under the umbrella of a common musical genre. If you find a vibrant community, its a great place to ask questions like, What was that song I heard at 1:30 today? I follow the Facebook group for SiriusXMs The Loft and find that the discussions on the pagesusually started by fansoften lead me to music I havent heard before, or havent thought about in a while.

Where the music is

Almost all the streaming services Ive seen feature buttons that let you post a link to the song youre currently listening to on your Facebook page or Twitter feed, along with some space for a comment. But recommendations that you push like this tend to get in all the other insights in your feed. If youre more serious about your music sharing, check out services that go beyond the basics to create a separate music social network.

Streaming music services like Spotify, Rhapsody and Pandora let you create profile pages where friends can see your favorite bands and what youve been listening to within the service. You can also share stations youve created on Pandora, or share playlists youve created on services like Spotify. Thats the real benefit of social features within a service that streams musicif youre looking for something new to listen to, just steal your friends tastes.

 

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