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MotoGP world champion Jorge Lorenzo is brand ambassador for Malaysian startup

AvantiKumar | Nov. 10, 2016
A young Malaysian entrepreneur launches a community-based app designed to "uberise" deliveries in the eCommerce sector.

Jorge Lorenzo

Photo - Three times MotoGP world champion Jorge Lorenzo - Global Ambassador for Malaysia's SEND


Three times MotoGP world champion Jorge Lorenzo is both global brand ambassador and business partner for a Malaysian startup, which has recently launched a community-based mobile application designed to revolutionise deliveries.

Founder and chief executive of the new app, SEND, Dato' TP Chin, said the on-demand delivery platform, aims to fundamentally speed up the delivery of items and to meet the needs of today's consumer in a rapidly expanding eCommerce sector.

"With the eCommerce continuously growing in Asia, consumers expect to have more convenient options and versatility for delivery, at a cost that suits them," he said. We are already working closely with few major eCommerce partners in Malaysia to integrate this innovation."

"SEND is an on-demand delivery application-based platform that connects the Creator, sender and recipient, which we call CSR," he added. "It uses state of the art matching technology to allow the creator to choose a preferred sender to carry out the delivery in secure and speedy manner."

The app, available for iOS and Android mobile platforms, will be used to create an online community to help enhance delivery with the aim of trying to get items delivered within two hours or less.

Added versatility is to allow various types of vehicles to carry out the delivery such as such as bicycles, motorcycles, cars, vans, and lorries depending on the quantity and size of items, said Chin. "We want SEND to be your day-to-day application which brings convenience to a person's lifestyle. Our focus revolves to three results - efficiency, empowerment, and opportunity."

In addition, "the Creator will be able to track their items and have a peace of mind, as the application is equipped with live GPS system to monitor the sender's movements when job is in the progress. Also, the rating system in the platform will help to ensure the quality of sender's services."

 Uberising deliveries

Chin said the platform will also allow people to earn extra income "as the cost of living are increasing every year."

SEND media launch

Photo - (From left) Datuk Iskandar M.Mahmood, Board of Director of SEND; JP Chin, Board of Director of SEND; Jorge Lorenzo, SEND Global Ambassador; Dato' TP Chin, CEO and founder of SEND;  Dato' TJ Chin, Board of Director of SEND.

In his capacity as global ambassador for the startup, Jorge Lorenzo, said, "I liked the idea when it was first shared with me. I could see the opportunity of this technology going very far. I am looking forward to see how SEND financially empowers people, because it has always been my desire to contribute something back to the society, and I believe this is the right opportunity. I want to even introduce this platform to my own country to increase more job opportunities."

"The marketing team has already started promoting it in Klang Valley since second quarter of this year," said Chin. The SEND community so far has more than 10,000 people and Chin expects to increase this to 300,000 by the end of year 2017. He added there were plans to expand into the global market, starting with Asia in 2017.


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