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Most Fortune 500 CEOs still sit on social media sidelines

Matt Kapko | Jan. 20, 2016
Only 39 percent of Fortune 500 CEOs use social media today, according to a new report, and 70 percent of those who do participate use just one network.

LinkedIn the network of choice for Fortune 500 CEOs 

LinkedIn remains the social media "entry network" of choice among Fortune 500 CEOs, and the number of these chief executives on the professional network increased by 7 percent to 161 in 2015, according to Domo. The research also found that LinkedIn is the most popular social network for the 70 percent of Fortune 500 CEOs who use just one social platform.

Facebook is less popular, and many of the CEOs who do use it keep their activity private. Of the 57 CEOs with Facebook accounts, 49 of them use private or semi-private accounts, according to Domo.

Domo largely attributes the small increase in social media use among Fortune 500 CEOs to newly hired executives who were already active on social before they joined their companies, as well as active CEOs of companies that recently made the Fortune 500. 

Domo searched for Fortune 500 CEOs' social media accounts in late 2015. After it verified the authenticity of the social profiles using a number of different, and somewhat unscientific methods, using details that were publicly available on via each service, the company pulled data points for its annual report, which will be used to advise its CEO clients on how to effectively use social media to advance their businesses.

 

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