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Mobiles lead in Asia Pacific

Anuradha Shukla | March 14, 2013
Preferred device for consuming media in the region.

Mobile penetration is much higher than that of PCs in several Asia Pacific countries, according to Forrester Research's latest report.

This increased usage is attributed to the availability of affordable smartphones in the region, and the use of mobile phones in activities such as playing games, listening to music, and using social media.

Findings of the report 'Understanding the Changing Needs of Online Consumers in Asia Pacific' are based on a survey of 16,616 Asia Pacific consumers.

The report shows that online adults in Japan spend 13 hours a week on Internet-related activities and online metropolitan Indians spend 21 hours a week on such activities.

The metro Chinese online consumers spend more time online in total than they do offline consuming media and use the Internet to shop and socialise.

"Our Technographics data shows that e-commerce in metropolitan China is close to saturation. So the next question is not about how many people participate, but how much they spend," said Samantha Jaddou, researcher, Market Insights, Forrester Research.

Increase in social media uptake

There has been an average five percent increase in social activities in metropolitan India, 12 percent in metropolitan China, and 24 percent in Japan over 2011.

While metropolitan Chinese online adults like microblogging sites, their Indian counterparts prefer Facebook.

Ninety percent of mobile phone owners in metropolitan China, 81 percent of mobile phone owners in metropolitan India, and 54 percent of mobile phone owners in Japan now use the mobile Internet at least monthly.

A comparison of China and India shows a similarity in size but as China's online population is larger than the online population in India, its e-commerce market is over 100 times bigger than its neighbour.

"The good news for India is that its online population is expected to grow four times faster than China during the next five years, thanks to the mobile-only Internet users," said Jitender Miglani, forecast manager, Market Insights, Forrester Research. "This will present significant growth opportunities to the online businesses in India, and the ones with creative business models will make most of it." 


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