Behind the scenes, the Microsoft Bedrock content management system makes it easy for MSN Kenya to deliver content to nearly any device with which the user accesses the Internet. MSN Kenya places a heavy emphasis on mobile access to the news and has created mobile versions of the sites that can be accessed from feature phones as well as smartphones and tablets. Bing apps are also available. This will allow MSN to serve Kenya across multiple screens, meeting the demand for many people who are getting online for the first time through their mobile devices.
Content is at the heart of the experience, and MSN Kenya will deliver a rich selection of syndicated and original content for its audience. In addition to full access to the store of global MSN content, MSN Kenya will offer one-stop access to Reuters, Associated Press, Getty Images, and AFP content as well as news from carefully chosen African partners.
MSN Kenya will provide a platform for local bloggers, writers and social influencers to share their thoughts and ideas. Users will also be able to use MSN Kenya as their entry point for Bing, Skype, Outlook.com and other Microsoft services.
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