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Microsoft, Facebook could use Skype against Google

Sharon Gaudin | May 15, 2011
Facebook may reap benefits from Microsoft's big purchase, analysts say.

"If Facebook can strike this kind of deal with Microsoft, it could give them the best of both worlds. They'd have the ability to integrate Skype into Facebook without having to buy or manage it," Olds said. "This would make Facebook stickier by keeping users on the site for a longer period of time, which adds up to more advertising impressions, which is the name of the game."

 

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