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Messaging and niche social apps grow, market leaders plateau

Matt Kapko | Aug. 24, 2015
As smartphone users flock to simple messaging apps such as WhatsApp and iMessage, growth of the larger, established social networks such as Facebook and Twitter has slowed, or in some cases, stalled out completely, according to a new survey.

The popularity of ephemeral messaging apps is also on the rise, but they still primarily appeal to young adults. Usage rates drop considerably among people between the ages 30 of 49, according to Pew, coming in at just 11 percent, compared to 41 percent of all adults age 29 years or younger.

 

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