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Memo to Pinterest: Go ahead with those ads, but be careful

Zach Miners | Sept. 23, 2013
Promoted content that is tasteful is a good idea for Pinterest, one analyst said.

But it's important for Pinterest to keep the ads in a "native" format integrated into its platform, she said. Native advertising is a prominent format already used by other social networks such as Tumblr and Twitter.

Providing more relevant content to users in general is a big goal for Pinterest. The site gained much attention in July when it described how it would be tracking users outside of Pinterest, in an effort to deliver more personalized pins and boards.



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