The international law firm Olswang on Thursday (November 29, 2012) released a new report on the state of "audio-visual content" currently available via "non-traditional media platforms and delivery mechanisms in Singapore" and launched an online directory of digital content from "legitimate sources" called finddigitaltv.com.
According to the report, Digital, Legal and Anywhere-TV in Singapore Today, although there was clearly an abundance of varied digital content available to all in the country. The report highlights the fact that "multi-screen, multi-platform offerings of legitimate programming [were] rapidly multiplying in the city-state [with] the vast majority coming from established content providers and pay-TV platforms such as StarHub and SingTel's mio TV."
Olswang executives also note "that 44 percent of the offerings covered in the report and which appear in the [online] directory are available free of charge." However, their research has revealed that consumers in general remain unaware of that fact, and as such, they have launched finddigitaltv.com, in partnership with the Cable & Satellite Broadcasting Association of Asia (CASBAA) in the hope that it becomes "a first step toward addressing this problem."
"We hope that Singaporean consumers will be pleasantly surprised at the variety and richess of legitimate services that are now available," said Elle Todd, Partner at Olswang.
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