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MDEC, Google, Facebook support Malaysia's first eCommerce certification programme, says 11street

AvantiKumar | May 31, 2016
The eCommerce certification programme called 11street Academy aims to help drive eCommerce growth in Malaysia.

11street Academy 

Photo - 11street Academy to support eCommerce drive in Malaysia.


According to online marketplace provider 11street, it has launched Malaysia's first eCommerce certification programme called 11street Academy to help at least 1000 online sellers and entrepreneurs acquire essential skills in the next 12 months.

11street chief executive officer Hoseok Kim said the 11street Academy initiative is in conjunction with the national ICT agency MDEC (Malaysia Digital Economy Corporation), Google Adwords and Facebook.

"We have been receiving overwhelming response to 11street's existing and basic training courses, which is an introductory level of e-commerce training session, for the past one year," said Kim. "The majority of our sellers who took up the basic courses have reported a hike in month-on-month sales."

"As a result, they have been yearning to deepen their knowledge in eCommerce to explore untapped opportunities in hopes of maximising their online businesses," he said. "With the launch of 11street Academy, we will be offering up to advance level of eCommerce-related education to reinforce many more local sellers with in-depth knowledge, expertise and know-hows to achieve significant growth and success in eCommerce."

Kim said the programme has a "comprehensive syllabus to impart sellers with state of art knowledge. This includes essential marketing skillsets offered by our partners, Google AdWords and Facebook, which allow online sellers to proceed to the next level as the market matures while fulfilling their drive in finding more effective ways to excel in eCommerce."

"Working hand-in-hand with MDEC, Google AdWords and Facebook, we are committed to fuel the success of Malaysian online sellers by providing top-notch e-commerce trainings offered only by industry leaders in which we strongly believe will help our sellers' businesses bloom and generate greater revenue," he said.

MDEC and economic growth
MDEC's chief executive officer Dato' Yasmin Mahmood said: "11street Academy's strategic collaboration with the partners, including MDEC is the forefront of an emerging informative eCommerce community, which intends to empower Malaysian SMEs and entrepreneurs to grow their business, and coherently boost the economic growth in Malaysia."

Denise Gamo, head of SMB Marketing at Google Malaysia said:  "According to Google's Consumer Barometer study, Malaysia is a mobile-first nation with a 70 percent smartphone penetration and 1 in 3 Malaysians exclusively using their mobile device to access the Internet. By attending the workshop, the audience will better understand Malaysia's digital landscape, consumer behaviours and learn about platforms such as Google My Business and Google AdWords on Search, YouTube, and on the Display Network. With these, the sellers will be geared with knowledge, tools and online presence that is crucial in reaching their potential customers."

In addition to providing custom Blueprint Training, Facebook Southeast Asia's group head of eCommerce, Retail, Financial Services and Travel, Sandhya Devanathan, said, "Mobile News Feeds are the new storefront for retailers looking to reach Southeast Asia's mobile first consumers. We know that 94 percent of Malaysians discover products and brands on Facebook while 62 percent make a purchase after discovery."

"There's an unprecedented opportunity for businesses in Malaysia to connect with the 18 million people on Facebook - 94 percent of them connecting through mobile devices. We're committed to helping support and educate partners similar to these workshop sessions that will ultimately help e-commerce companies in Malaysia build and grow their businesses," said Devanathan.

 eCommerce ropes

11street's Kim said that as well as the basic syllabus, advanced courses will also cover a wide range of topics such as 'Marketing, Advertising & Promotion', 'Shipment & Inventory Management', 'Product Photography - Theory & Practical', 'Sale & Online Supply Chain Management' and many more.

He said 11street Academy will be open without fees to all small and medium Enterprises (SMEs), businesses owners, and individual online sellers aged 18 and above, in monthly batches of 100 participants.

Kim said Participants are required to attend 5 classes to complete the full course within 4 weeks. To graduate with certification, attendees are required to pass its qualification exam, complete the given assignments with a set minimum class attendance.
The certification programme has been open for registration from 16 May 2016 on a first come, first served basis. (For more information, please visit


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