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Marketing drives Facebook at Work deployment at Coldwell Banker

Matt Kapko | Dec. 4, 2015
Coldwell Banker's IT staff took a backseat to marketing when the real estate brokerage rolled out Facebook at Work. The program is just a pilot, however, and IT will eventually have to step in if the company decides to integrate the platform with corporate resources.

He also had issues changing passwords and getting some people signed up, particularly those who want to use their personal domains as login credentials instead of Coldwell Banker's. He also requested additional controls or permissions to better manage employee access to certain Groups.

Despite these relatively minor complications, more than half of Coldwell Banker's regional executives joined Facebook at Work, and more than 40 percent of all users use the mobile app, Bragdon says. The brokerage posts only non-sensitive company information to Facebook at Work, but Bragdon hopes to eventually reduce email chains and move its internal blog posts from the Intranet and onto Facebook at Work.

Though Bragdon is happy with the level of early engagement, he understands Facebook at Work may never be a good fit for employees in HR, accounting or other departments that regularly access confidential corporate data. Such information on employees and customers must be protected regardless of the tools at Coldwell Banker's disposal, he says. "It is an experimentation, but I will say out of the box, we are finding great success with it."

 

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