Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

LinkedIn takes to TV with 'moon shot' ad

Matt Kapko | March 2, 2016
A flashy new TV advertisement from LinkedIn aims to remind its professional users that they are 'closer than they think' to landing their dream job … even if those dreams include space exploration. However, critics have mixed reactions to the ad.

LinkedIn users want more professional insights and CRM-type services, but the company has abandoned or relegated many such features to lesser roles, according to O'Neil. While the new ad "may appeal to job seekers and general users who may be entertained by the cool imagery," O'Neil says LinkedIn should instead works on ways to leverage its user data, third-party software integration and other features to expand the overall value of the platform.

 

Previous Page  1  2 

Sign up for CIO Asia eNewsletters.