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LinkedIn opens Asia Pacific regional headquarters in Singapore

Zafar Anjum | May 31, 2011
Arvind Rajan to head Asia Pacific operations.

Arvind Rajan

Arvind Rajan, LinkedIn's managing director and vice-president, Asia Pacific and Japan

LinkedIn, the world's largest professional network with more than 100 million members worldwide, is opening its Asia Pacific headquarters in Singapore.

Arvind Rajan, LinkedIn's managing director and vice-president, Asia Pacific and Japan, made this announcement in Singapore today. "Singapore is a hub for talent, and we are establishing our regional headquarters here to serve as a gateway to the rest of the region, to enhance local market understanding, and to develop further strategic relationships," he said.

Rajan said Singapore was selected as Asia's regional headquarters owing to its unique position in the region. "With more than 4,000 multinational companies headquartered in Singapore, including more than one-third of Fortune 500 corporations, Singapore's skilled talent base and strong government support is well-positioned with LinkedIn's aim of connecting talent with opportunity," he said.

LinkedIn has 18 million members in Asia Pacific. Singapore is a highly penetrated market for LinkedIn-the Lion City alone has half a million LinkedIn members. This is an important figure as China, with its billion-plus population, has only 1 million LinkedIn members so far. "Opening the Singapore office is an important milestone in our journey," Rajan said.

Fuelling growth

According to Rajan, the Singapore office will serve as the regional headquarters to more than 18 million LinkedIn members in the Asia Pacific and Japan. Supporting existing markets in Australia and India, the Singapore headquarters will also be used as a launch pad for further regional expansion. The company's office in Japan is set to open later this year. Rajan also said there are no immediate plans to offer LinkedIn in Chinese language in China.

Rajan will be responsible for driving the company's diverse business model comprised of recruitment licensing solutions, advertising sales and member subscriptions. "We are currently recruiting people to manage the operations here," he said.

Rajan said professionals in the Asia Pacific are recognising the growing importance of their online personal brand in the changing social media landscape. He cited a comScore report that says LinkedIn visitors from the Asia Pacific increased by 132 per cent from March 2010 to March 2011.

"These are exciting times for LinkedIn. Our membership across the Asia Pacific is being driven by professionals using LinkedIn to network, build their online brand, gain insights from the community and find new career or business opportunities," said Rajan. "We intend to focus our efforts on delivering the best product experience for our members in their careers, the brand marketers who want to reach them, and the recruiters who are looking to hire the best talent."

 

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