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Lessons from Tax Day 2015: How the tax sites fared

David Jones, Field Technical Evangelist, Dynatrace | May 6, 2015
This vendor-written tech primer has been edited by Network World to eliminate product promotion, but readers should note it will likely favor the submitter's approach.

Organizations that take digital experience seriously focus more on implementing APM solutions that provide visibility from every end-user's perspective, 24x7 through the entire network architecture. Settling for a few snapshots is not enough. You need insight into every single transaction. Utilizing this insight is the only way to ensure a site is delivering a truly stellar digital experience to users regardless of the device, time or place they're working from. This is particularly important in today's omni-channel environment, where one customer journey can involve smartphones, tablets and desktops, and the expectation of quality experiences across web, mobile web and mobile apps.

There is no better indicator of the impact the digital transformation is having on our daily lives than the fact that even something as mundane as filing taxes has fundamentally changed. The process is different, our expectations are higher and our sense of urgency is unrelenting. Digital has already revolutionized the way we shop, bank, travel, vote, and now the tidal wave has saturated how we prepare and file our taxes. For organizations that want to survive in this digital world, focusing on performance and delivering superior customer experiences that don't tax their users will bring greater returns.


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