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Pencil Banner aims to innovate faster by thinking 'API-first'

Anh Nguyen | Aug. 5, 2014 is speeding up its innovation cycles by using APIs to mock up new features more quickly.

"They will then demo what they've built. With technology, we are trying to create a culture of innovation," said Hughes. hopes to run these hack days on a quarterly basis.

The idea of involving people in all different areas of the business in the development of technology is similar, but separate to, the multidisciplinary hubs that's parent company, Tui Travel, is creating across the group as part of its 'One Mainstream' strategy.

Other businesses that are beginning to see the benefits of APIs in transforming their companies for the digital age include mobile operator Orange and TV company ITV.


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