"They will then demo what they've built. With technology, we are trying to create a culture of innovation," said Hughes.
LateRooms.com hopes to run these hack days on a quarterly basis.
The idea of involving people in all different areas of the business in the development of technology is similar, but separate to, the multidisciplinary hubs that LateRooms.com's parent company, Tui Travel, is creating across the group as part of its 'One Mainstream' strategy.
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