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Judge: Lawsuit over LinkedIn's repeated invitation emails can proceed

Martyn Williams | June 16, 2014
Plaintiffs allege LinkedIn improperly profited from their names by sending multiple invites to join the site to their contacts.

In summing up her order, Koh wrote, "the Court finds that individuals names have economic value where those names are used to endorse or advertise a product to the individuals friends and contacts. This is so because an advertisement bearing the imprimatur of a trusted or familiar source, such as a friend or acquaintance, has concrete value in the marketplace. Here, Plaintiffs allege that their names were misappropriated by LinkedIn to create personalized endorsements."

 

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