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It's official: Yahoo will buy Tumblr for $1.1 billion

Daniel Ionescu | May 21, 2013
After a weekend chock full of rumors and speculation, Yahoo has announced it plans to acquire Tumblr, the popular social service that hosts more than 105 million GIF-filled blogs, for $1.1 billion in cash.

"Normally we import 400-600 posts an hour from Tumblr, last hour it was over 72,000," he wrote.

Continuing, Mullenweg expressed what sounded like slight remorse over the Tumblr-Yahoo marriage. "I'm curious to see what the creative folks behind Tumblr do with their new resources, both personal and corporate, but I'm more interested to know what they would have done over the next 5-10 years as an independent company."

 

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