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IT in bloom

IDG News Service | Nov. 2, 2009
With a rosy cut flower business in the Philippines for more than 25 years now, Philippine Cut Flower Corporation (PCFC) assures that it's not only a green thumb and a love for flowers that keep their offerings in bloom.

GREEN THUMB

Andaya strongly believes as well that their usage of information technology has a profound effect on the environment.

"Our farm is able to serve our customers' demand while using very little physical space -- therefore, leaving more space for other environmental concerns such as planting trees and maintaining a balanced ecosystem around our farm. Our greenhouses keep pests out of our planting area, giving us little need to use pesticides and such. Water and plant food are injected directly into our plants with almost zero wastage, [avoiding] seepage in the ground, creating pollution. We also use rain catching tanks and gutter systems that can recycle water automatically through our irrigation system. To compliment this, we use permanent structures so that there is little need to keep on replacing parts for many, many years to come. And when the time does come to replace, we use some of the most recyclable materials in the planet so that nothing goes to waste," he details.

Their green initiative extends even to the administrative side, where sales and accounting processes are done electronically -- resulting to the usage of paper and other office materials down to a minimal level.

Albeit not a techie himself (he loves to discover "new things that can make our job easier and more fun to do"), Andaya encourages his people to embrace and cultivate their inner techies. "I get a real kick out of seeing associates using new technologies and productivity tools to make both their jobs and personal lives more efficient."

 

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