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Is Twitter's NFL deal a Hail Mary or a solid fix?

Sharon Gaudin | April 6, 2016
Twitter will live stream Thursday night NFL football games in upcoming season

Rob Enderle, an analyst with the Enderle Group, isn't as optimistic about the NFL deal, calling it a "Hail Mary type of move" instead of a permanent fix to the company's problems.

"This looks like management just wanted something big to take the heat off their financial performance," Enderle said. "This feels like a desperation move, not one that is well thought out, but this could be simply because we don't yet know the critical details that could make this work."

Jeff Kagan, an independent industry analyst, said Twitter's deal with the NFL is a positive move for the social network, but it's only a beginning.

"This NFL deal is a great incremental move forward for Twitter," Kagan said. "It's great, but on its own, it's not enough. The pressure is on for Twitter. The question now is, what's next?"

 

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