No, your eyes don’t deceive you. The Instagram logo really does look dramatically different.
In a blog post outlining the change, design director Ian Spalter said the company has been considering a redesign for a while as a way to modernize the overall aesthetic.
Gone is the retro logo, which was an ode to Polaroid instant cameras of years past. It’s been replaced by a flat, minimalist icon that ranges from dark purple to a hint of bright orange behind an outline of a camera.
There aren’t any changes to how you navigate through Instagram, though the reduced peripheral colors make the images stand out better.
The goal of the interface changes is to put the images front and center.
Why this matters: Flat design and splashy colors are all the rage. While you may weep for the nostalgia of the old logo, Instagram is a major international brand that needs to appear up-to-date with the latest trends. The interface changes are certainly welcome as they put more focus on the photography, which is what you came to Instagram for anyway.
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