Instagram is removing the Photo Map feature because everything is terrible and nothing matters. As you can see, I’m having a somewhat emotional reaction to this news.
Instagram has been tinkering with its app a lot this year, from a new icon to support for multiple accounts to a Snapchat-like feature called Instagram Stories. But the app isn’t just adding, now it’s taking away.
When you’re looking at other people’s profiles (hi, Tamra!), you’ll no longer see the Photo Map icon, which used to be third in that little toolbar.
People started noticing that the icon for the photo map is missing when they look at other people’s profiles. Instagram confirmed in a statement to Mashable that the feature would eventually disappear from your own profile, too: “Photo Map was not widely used, so we’ve decided to remove the feature and focus on other priorities.”
And I guess that makes sense. The Photo Map is the sole Instagram feature that isn’t monetized or really of much use to brands or business accounts. And I do buy that many users don’t use it, or even know that it’s there. (If you’re among them, tap your profile on Instagram, and then look for the icon that looks like a point of interest marker on a map. Pinch to zoom in and out on the map, scroll around, and tap any stack of images to look at them, or tap the grid button to see a grid of every photo on that screen of the map.)
The Photo Map feature is still active on your own profile, but not for long.
But I did know it was there, and it was one of my favorite things in Instagram.
Looking at my photos on the map is a calming, soothing pastime, and I’ve definitely made a point to geotag Instagram posts on vacation so they would show up on the map later. I’m not much of a world traveler, so the fact that I had photos from two trips to England and one trip to Spain was a point of pride, even just in my own mind.
Look! I’ve been places!
Maybe that’s the thing: In a social app all about sharing a curated, polished, design-magazine-worthy view of your own life, the Photo Map feature feels personal and private. The only way to share your map would be to screenshot it, and as you can see here, the experience doesn’t translate so well to a screenshot anyway. If you’re looking at the map view, you see the location but not the photos. If you tap a stack of photos to look at them, they obscure the map. But sharing isn’t the point at all when it’s just so pleasing to scroll around the map, zooming in and out to recall where all your Instagram moments took place.
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