Are You in an SEO State of Mind?
Getting a handle on SEO will become more and more important with content expanding beyond a company's homepage and into social networks. As the digital world merges with the physical one, such as consumers tweeting while watching a television commercial, greater emphasis will be put on search as consumers look for the hot discussion or topic of the moment.
"My personal opinion is that SEO stretches through everything, whether that's social, UI [user interface], UX [user experience], content marketing, general marketing," Kainec says. "SEO is not a job title; it's a frame of mind."
Sign up for CIO Asia eNewsletters.