14. Pay attention to your Pinterest analytics. “Using Pinterest analytics can make all the difference between success and failure on Pinterest,” says Lindow. “Pinterest for Business's built-in analytics tool will tell you which of your pins and boards are the most popular.” Then you can use that knowledge to “pin on more popular boards a little more than the others to give your account a boost.”
You can also use information from Pinterest analytics to “add top pinned product carousels to your category landing and home pages [and] create a Most Pinned badge on product tiles,” says Scott. “These tactics will help fuel a product’s popularity on both your site and also your Pinterest page.
“Your pinners are a free focus group,” she explains. “Use the data they give you to better understand and speak to your audience and convert pins to sales.”
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