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How to use Pinterest to grow your business

Jennifer Lonoff Schiff | Jan. 5, 2016
Ecommerce and social media pros share 14 tips on using Pinterest to market your products.

14. Pay attention to your Pinterest analytics. “Using Pinterest analytics can make all the difference between success and failure on Pinterest,” says Lindow. “Pinterest for Business's built-in analytics tool will tell you which of your pins and boards are the most popular.” Then you can use that knowledge to “pin on more popular boards a little more than the others to give your account a boost.”

You can also use information from Pinterest analytics to “add top pinned product carousels to your category landing and home pages [and] create a Most Pinned badge on product tiles,” says Scott. “These tactics will help fuel a product’s popularity on both your site and also your Pinterest page.

“Your pinners are a free focus group,” she explains. “Use the data they give you to better understand and speak to your audience and convert pins to sales.”


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