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How-to make the most of your new Twitter profile

Matt Kapko | May 5, 2014
Now that Twitter has finally made its redesigned profile page widely available, it's time to begin refreshing your profile and make the best of new features. Here are the top changes and tips you should keep in mind next time you use Twitter.

Get Ready for Your New Closeup

Profile photos and header images get major real estate in your new Twitter page and this is where the inevitable Facebook comparisons come around.

User photos have been bumped to 400-by-400 pixels and the header image, which now spans the entire browser, carries a recommendation size of 1500-by-500 pixels. Existing images should scale to the new size, but users are encouraged to upload higher-resolution images to provide the best visual experience possible.

To change your photo or header image, go to Settings > Profile and select "Change photo" or "Change header." You can also make these changes to you profile, including others, directly from their profile page that can be accessed by selecting the "Me" tab at the top of the page.

Best Tweets Get a Pedestal

Twitter has also elevated the importance of more engaging tweets in the redesign. Tweets that generate more activity in the form of retweets, favorites and @replies now appear slightly larger in your feed. It's a simple way to make your best content easy to find, Twitter says about the change.

"If you're having trouble figuring out what to tweet, plan for marketing moments that happen everyday or during big events like holidays or awards shows by preparing your visual assets ahead of time," says Greene. "Don't underestimate the value of a well thought out content calendar to help streamline your brand's Twitter content strategy."

Pin It to Win It

If you still feel like one of your tweets is not getting the respect it deserves, now you can pin it to the top of your profile page. Pick wisely though and try to keep things fresh because you can only pin one tweet a time.

Greene describes pinned tweets as a "valuable tool that enables brands to highlight their best content — like a Twitter exclusive promotion, a coupon code or a featured contest winner — at the top of your profile."

Brands and marketers are already using this feature to promote their most recent news, offers and other content they find to be most relevant for their followers.

To pin your best tweet to the top of your page, find which tweet you'd like to bring to the top, click on the More/share button at the bottom right of your tweet and select "Pin to your profile page."

Filter Insights From User Activity

Twitter is also surfacing more data to better organize how tweets from a single user are displayed to others. Now when you visit other profiles, you can filter their tweets based on the type of engagement or content you're seeking out.

Tweets can be viewed alone or with replies, providing deeper insights and metrics into the level of engagement each user is generating. Tweets that contain photos or videos can also be organized into a single view.

 

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