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High-growth markets experiencing strong BYOD adoption

Jack Loo | Nov. 28, 2012
But too much BYOD activity is going unmanaged, leading to security risks: Ovum

Employees in high-growth markets are more willing to embrace the bring-your-own-device (BYOD) phenomenon compared to those in mature markets, according to an Ovum survey.

Commissioned by Logicalis, the study, called BYOD: An Emerging Market Trend in More Ways than One, had 3,796 respondents across 17 different countries.

The survey found that 75 percent of respondents in the emerging, "high-growth" markets (including Brazil, Russia, India, UAE, and Malaysia) demonstrate a much higher propensity to use their own devices at work, compared to 44 percent in more mature markets.

"Employees in high-growth, emerging economies are demonstrating a more flexible attitude to working hours, and are happy to use their own devices for work. However, in mature markets, employees have settled into comfortable patterns of working behaviour and are more precious about the separation of their work and personal domains," explained Richard Absalom, consumer impact IT analyst, Ovum.

Data from the survey also indicated that employees in high-growth markets see BYOD as a way to get ahead in their careers, with 79 percent believing that constant connectivity to work applications enables them to do their jobs better, compared to 53.5 percent in mature markets.

However, Ovum analysts warn that too much BYOD activity is going unmanaged. Of those respondents who bring their own devices to work, 17.7 percent claim that their employer's IT department does not know, while a further 28.4 percent of respondents' IT departments actively ignore it is happening.

"Unmanaged BYOD creates a great data security risk, and the implications of losing sensitive data via a personally owned device can be dire from financial, reputational and legal perspectives. Every business must understand the behaviour of its own employees, which, as we have seen, is likely to be influenced by its location, and manage it according to its risk profile," said Absalom.

 

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