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Haze was a top trending topic in Singapore in 2013 on Twitter

Nurdianah Md Nur | Jan. 2, 2014
The McDonald’s hype for limited edition toys, SingTel Hawker Heroes Challenge, Colour Run and ZoukOut made it to the list too.

Unsurprisingly, the haze that hit the highest Pollutant Standards Index (PSI) levels in the last 16 years in Singapore was one of the most talked about topic among Singaporeans on Twitter in 2013, according to #2013 #YearonTwitter.

#2013 #YearonTwitter rounds up some of the most popular conversations and trends around the globe, as well as highlights popular celebrities and politicians on the platform. 

Besides the haze, following are some of the top trending topics in Singapore last year:

  • The McDonald's hype for limited edition Hello Kitty plush toys and Gru's minions from the Despicable Me movies.
  • SingTel Hawker Heroes Challenge that saw TV celebrity and Michelin-starred chef Gordon Ramsay competing with a group of elected food hawkers in the republic.
  • Colour Run, a 5km race in which runners were showered in coloured powder at stations.
  • ZoukOut, an annual dance music festival which attracted over 41,000 attendees.

Based on their Twitter posts, Singaporeans also showed their desire to own the latest tech gadgets, especially those Apple- and Andoid-based devices. The iPhone 5c, iPhone 5s, the new range of iPads, and Samsung Galaxy S4 made it to the list of trending topics in 2013.

Popular local Twitter users
According to #2013 #YearonTwitter, Prime Minister Lee Hsien Loong was the most followed local politician last year. He regularly updates his followers on his busy schedule and includes selfies to his posts.

Other popular local Twitter users include:

  • Non-constituency Member of Parliament Gerald Giam who provides his followers with insights on happenings with the Worker's Party.
  • TV actress Joanne Peh who fills her Twitter feed with photos of herself and other local personalities.
  • Model-turned-DJ Nicole Chen who uses her Twitter feed to highlight the latest parties around town and share her own mixes.


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