By implementing a performance testing solution via the cloud, the IT department can more effectively and affordably manage heavy loads on the company's website and as a result, the marketing department will not suffer from wasted marketing efforts and low sales.

Chris Livesey is Vice President, Sales & Operations, Borland Software.

[1]http://www.emarketer.com/Article/B2C-Ecommerce-Climbs-Worldwide-Emerging-Markets-Drive-Sales-Higher/1010004

[2] http://thediplomat.com/tech-biz/2013/06/29/b2c-ecommerce-could-top-1-2-trillion-driven-by-asia-pacific-growth/

[3] http://apmdigest.com/apica-lists-7-most-stunning-website-failures-of-2011

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