Joanna Flint, Country Director, Singapore, Google Asia Pacific, who was also present at the event, said that Singaporeans are sophisticated shoppers and that the Internet serves as a key part of the shopping process for them.
"Nearly 70 percent of shoppers research purchases online and almost half of them go on to complete their purchases on the web. And this is a trend that holds across devices - a staggering 12 percent of online shoppers in Singapore shop on mobile at least once a week. This is more than France, Germany and also Japan," she said.
These findings are according to a study conducted by TNS, and researchers expect this trend to grow in the next year. Another study by TNS reveals that 41 percent of Singaporeans who have never shopped online, expect to do so in the next 12 months.
Supporting SMEs with GOSF.SG
Besides SingPost and DBS, this online festival is also supported by SPRING Singapore.
"We are pleased to facilitate the participation of Singapore retail SMEs in the Great Singapore Online Festival (GOSF) 2015. The encouraging response by local retailers signals their commitment to ramp up their own capabilities in alternative modes of shopping, especially for digital-savvy customers," said Kee Ai Nah, Group Director, Industry Development Group, SPRING Singapore.
"In this era of mobile device-enabled consumers, retailers must offer compelling propositions to engage and create shopping experiences beyond the conventional strategies of brick-and-mortar stores. We hope that the GOSF will build stronger confidence in eCommerce amongst retailers, and enable them to create more opportunities to grow their sales," she added.
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