"The mobile web will be the new battleground for leadership," Kerravala said. "Sites that aren't mobile optimized will become less and less used and wind up becoming irrelevant."
However, with people increasingly using their smartphones and tablets to search for information, enterprises should be moving to optimize as soon as possible.
That's a win for mobile users, Google and businesses, said Ezra Gottheil, an analyst with Technology Business Research.
"Speed is very important," he said. "Time is our most precious asset. This pays off for everybody."
Gottheil said Google will benefit because the faster results will help keep users from switching to competitive search engines, and faster pages means more searches per minute, which should bump up Google's revenue.
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