"I think Facebook wins 2011," he added. "I'd say most observers would have predicted that Google and Google+ would put a big dent in Facebook by capturing a significant number of Facebook users. But that didn't happen. Facebook held onto their market share and even expanded it a bit."
Moorhead disagreed, giving Google an edge in 2011 as a company that gained a strong foothold in a market where it didn't even compete in 2011.
"Google finally arrived with a compelling value proposition, but is very far behind in engagement and reach," said Moorhead. "[For the next year], Google will integrate Google+ into every property it has, including the Android OS. Facebook will develop benefits programs to reward users to share every element of their life on Timeline -- where they eat, shop, drink, work out, what they watch, read, listen to."
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