That has also been the NFL's approach with Sunday Ticket, which allows subscribers to view out-of-market games on their TV or online. Other live streaming trials of NFL games have also been supplementary.
This time around, however, it appears the NFL will take a look at the Internet as a nearly complete alternative to television broadcasts — at least for one game next year.
Then again, as Peter Kafka over at Re/code argues, this could be nothing more than a ploy to terrify television broadcasters into paying more money for NFL broadcast rights.
Whatever the NFL's true intentions, hopefully this year's low stakes experiment will grow into improved offerings for cord-cutting football fans. But the bigger NFL news this week has nothing to do with streaming at all — the league is also suspending its loathed TV blackout policy for next season.
Sign up for CIO Asia eNewsletters.