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Fed up with Facebook, Eat24 pens a break-up letter

Caitlin McGarry | April 1, 2014
Facebook regularly rankles users with redesigns and privacy policy changes, but lately the social network isn't very popular with businesses, either. Not many have publicly challenged News Feed algorithm tweaks that have buried their page updates and cut down exposure, but one company isn't taking the changes lying down.

Facebook last year did tweak its News Feed algorithms to surface more high-quality content — the major life moments you want to see from your friends instead of low-quality articles and memes. And in January, the company said it would show fewer text-based status updates from brand pages in favor of updates with links and photos.

It's unclear if Eat24's principled stand will inspire other brands to follow suit — or if the company will follow through with its promise. We'll find out at 11:59 p.m.


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