Facebook last year did tweak its News Feed algorithms to surface more high-quality content — the major life moments you want to see from your friends instead of low-quality articles and memes. And in January, the company said it would show fewer text-based status updates from brand pages in favor of updates with links and photos.
It's unclear if Eat24's principled stand will inspire other brands to follow suit — or if the company will follow through with its promise. We'll find out at 11:59 p.m.
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